In the latest instalment of our events industry executive interview series we spoke to Ren Reynolds, Technical Production Director at Designed Event Production, about post-pandemic budgets, the increasing focus on sustainability, increasing sophistication in hybrid and virtual events, and the future for LED wall technology…
Tell us about your company, products and services.
Designed Event Production stands at the forefront of creative audiovisual and digital solutions, transforming live and virtual events across the spectrum from intimate corporate meetings to large-scale international conferences. Specialising in conferences, award ceremonies, townhall meetings, product launches, and exhibitions, the company brings together over 115 years of combined industry experience to deliver seamless, end-to-end production services.
What sets Designed Event Production apart is our consultative approach and unwavering commitment to perfection. Our expert team doesn’t just provide technical services; we act as partners, working closely with event professionals to understand unique briefs and budgets, then tailoring solutions that exceed expectations. Through meticulous planning and genuine dedication, we empower clients to focus on their event’s content and objectives while ensuring flawless technical execution.
With a passion for excellence and deep understanding of AV’s transformative power, we have established ourselves as the go-to partner for organisations seeking worry-free, professional event experiences that leave lasting impressions on audiences, worldwide.
What have been the biggest challenges the Events industry has faced over the past 12 months?
- There has been a clear change in budget expectations, post pandemic. Clients want the same production value but with tighter budgets and lead times.
- Although many events were being held as hybrid requiring broadcast quality production, we are experiencing more in person events.
- Whilst costs have been rising there has been a reluctance for clients to spend more to offset this.
And what have been the biggest opportunities?
- Engaging new clients.
- The event industry is increasingly focusing on sustainability, with event organizers adopting eco-friendly practices.
- Reduced Waste: Sustainable practices help minimise waste and promote environmentally responsible event management.
- Wider reach to International Markets:being a trusted supplier so the clients.
What is the biggest priority for the Events industry this year?
Maintaining and developing relationships in an increasingly competitive market, with a large pool of global competitors it’s not enough to produce events for the same clients, we have to add even more production value and raise our game.
What are the main trends you are expecting to see in the market next year?
- Hybrid and virtual events are becoming more sophisticated.
- Sustainability is also a growing priority, with a focus on zero-waste events and carbon-neutral initiatives. We have moved away from conventional timber stage and set design and now only use reusable modular aluminium framed sets, reducing single use items, waste, and productivity significantly.
- In-person events remain important: While hybrid and virtual events are growing, in-person events still provide unique opportunities for networking and relationship building.
- Micro-events and roadshows: These smaller, more intimate events are gaining popularity.
- Emphasis on attendee engagement: Event organisers are focused on creating interactive and engaging experiences that keep attendees actively involved.
- Venue selection: Venues are becoming integral to the event experience, prioritising spaces that align with the event’s theme and atmosphere.
What technology is going to have the biggest impact on the market this coming year?
With LED Wall technology constantly evolving I feel we are going to see ever better solutions for our clients and events are going to be even more immersive and impactful.
Next year we’ll all be talking about…?
Recruit more staff to accommodate our growing client base, services and international events booked.
You go to the bar at the Event Organisers Summit – what’s your tipple of choice?
Mine’s a pint!
What’s the most exciting thing about your job?
Working with the marketing department who make everything we do look and sound a lot better!
And what’s the most challenging?
My ego and the need to eat sausages.
What’s the best piece of advice you’ve ever been given?
Let your mind go and your body will follow.
Succession or Stranger Things?
Succession because I hate being upside down.
