Olympia opened its doors in 1886 and has been hosting inspiring events ever since. From breathtaking consumer shows and thrilling sporting and music events, Olympia has been an icon for culture, creativity, entertainment, events and exhibitions.
As it approaches its 140th year, Olympia is getting ready to unveil its £1.3bn regeneration project, set to transform the historic events venue into part of London’s newest landmark cultural destination. By evolving into a fully integrated destination, with on-site hotels, dining, live entertainment venues, and more, Olympia is both enhancing its capabilities and improving the experience for organisers, promoters, rights holders, content creators, exhibitors, and guests alike, aiming to be the most dynamic international conference, exhibition, entertainment, and major event destination in the world.
The new venues and public spaces will start opening in phases from later this year and is anticipated to welcome an annual footfall of circa 10 million.
Once complete, Olympia will be home to:
- 5 event and conferencing venues; operated by Olympia Events
- A 1,575-seat theatre, the largest new purpose-built theatre in London in almost 50 years (1976, The National); operated by Trafalgar Entertainment
- A 4,000-capacity live music venue; operated by AEG Presents
- 30+ restaurants and bars with operators including Incipio and D3 Collective by Des Gunewardena
- 2 new hotels: citizenM London Olympia (146 rooms) and Hyatt Regency London Olympia (204 rooms)
- 1Rebel, a boutique gym
- 550,000 sq ft of state-of-the-art offices offering some of the largest rooftop terraces in London, and flexible, interactive workspaces
- Wetherby Pembridge, a new co-educational senior school
Olympia’s brand-new International Convention Centre
Located at the beating heart of London’s newest cultural destination, is the ICC, opening in early 2026. This brand-new space will offer event organisers the opportunity to craft unforgettable event experiences that seamlessly integrate both heritage and cutting-edge innovation.
The Addison, Olympia’s new private members club, will also provide a great opportunity to extend conferences in a more informal setting, perfect for networking.
Features of the ICC include:
- 2 theatre style auditoriums with 400–830 capacity
- 7 breakout and seminar rooms
- 1 business lounge
- c.3000 sqm flexible space
- Private hire bar/restaurant
To find out more about the reimagined Olympia, visit our website, email hello@olympia.london or call +44 (0)207 598 2788.
