If an agency has spent 50 years helping organisations connect with their audiences, what can it tell us about the future of events?
Backed by 50 years of experience in delivering events that shape industries, Live Group’s latest annual report has called many of the shifts now defining 2025.
From AI-driven personalisation to biometric innovation and what it means to create real connection.
From AI-driven personalisation to biometric innovation and the rising demand for meaningful connections, this report highlights the forces redefining how events create value. Drawing on half a century of lessons learned, and exclusive insights into both APAC and European markets, it equips senior leaders with the knowledge to make smarter, high-impact decisions.
Inside, you’ll find:
- Maximising ROI – Practical ways to measure and optimise event value.
- Regional Dynamics – The key differences and opportunities across APAC and Europe.
- Next-Level Engagement – How AI and personalisation are reshaping audience experiences.
- The Future of Hybrid & In-Person – Why human connection remains non-negotiable.
- Sustainability & Innovation – The trends that will define tomorrow’s gatherings.
Download here: https://campaign.livegroup.co.uk/the-event-revolution-how-ai-biometrics-and-human-connection-are-reshaping-tomorrows-gatherings
