Event marketers urged to prove trust impact as measurement gap threatens future investment

Event marketers are increasingly confident that in-person experiences are helping to build audience trust, but many are failing to measure that impact effectively, potentially putting future budgets and stakeholder support at risk. That is according to new research commissioned by event technology provider Cvent, which found that 96% of event marketers believe their current activities […]
July 2026 is AV & Production Month on Event Organisers Briefing: Make sure your solutions are part of the story!

Each month on Event Organisers Briefing we’re shining the spotlight on a different part of the events market – and in July we’ll be focussing on AV & Production. It’s all part of our ‘Recommended’ editorial feature, designed to help events industry buyers find the best products and services available today. So, if you’re an AV & Production specialist […]
GUIDE: Secrets to selecting the perfect venue for you event

We know the venue remains one of the most important decisions event organisers make. While location, capacity and budget continue to be key considerations, expectations around attendee experience, technology, sustainability and operational resilience are reshaping venue procurement strategies… Corporate event managers are increasingly expected to deliver memorable, seamless and measurable experiences while managing costs and […]
Entegy: Beautiful, Secure Event Tech for Corporate Events

Corporate events need to look polished, run smoothly and protect the data behind every interaction. Entegy helps organisations deliver beautiful, highly functional event experiences through one flexible platform built for registration, communications, event apps, onsite delivery and reporting. From branded registration forms, websites and mobile apps to attendee communications, badge printing, check-in, session selection, networking, lead capture […]
INDUSTRY SPOTLIGHT: Corporate events at Balfour Winery

There was a time when the phrase “corporate away day” conjured images of lukewarm coffee in a hotel conference suite and a trust exercise involving Post-it notes and reluctant enthusiasm. Thankfully, things have moved on. Increasingly, businesses are swapping grey carpets for green space, and few places make the case for that better than Balfour Winery in Kent. Set […]