Entertainment, Badges and Corporate Gifting top the list of solutions event professionals are sourcing for their 2026 projects, according to our exclusive research.
The buying trends have been revealed in the lead up to this month’s Event Organisers Summit, which is due to take place on October 13th & 14th the Radisson Hotel & Conference Centre at London Heathrow.
Delegates registering to attend are asked which areas they needed to invest in during 2026 beyond, with a significant 58% looking for Entertainment solutions, 56% Badging and 54% Corporate Gifts.
Software, Corporate Hospitality and Promotional Merchandise top the list of solutions event professionals are sourcing for their 2025 projects, according to our exclusive research.
The top three in the lead up to the October 2025 event were Software, Corporate Hospitality and Promotional Merchandise illustrating the constantly evolving nature of the industry.
Most in-demand event solutions 2026 (Top 10 based on % delegate requests):
- Entertainment
- Badges
- Corporate Gifting
- Venues Finders
- Equipment Hire
- Event Production
- Event Software
- Venues – Corporate Hospitality
- Catering
- Event Styling/Themes
Sarah Beall, Managing Director at Forum Events & Media, said: “Our latest research underlines how quickly priorities shift in the events industry. In 2025, software and hospitality were front of mind, but as we move into 2026, entertainment, badging and corporate gifting are leading the way. This reflects both the growing emphasis on creating memorable delegate experiences and the practical need for streamlined event operations. The Event Organisers Summit provides the perfect platform for buyers and suppliers to come together, share insights, and explore solutions that will shape the next wave of innovation across the sector.”
For more information about the buying trends data and the Event Organisers Summit, contact Clair Wyld on c.wyld@forumevents.co.uk | 01992 666724.
