We know event organisers are often under pressure to deliver gifts that feel personal, relevant, and memorable, without creating logistical complexity or excessive costs. The solution lies in leveraging data, QR codes, and on-demand fulfilment platforms to provide personalised event gifts at scale…
The Data-Driven Gift Experience
Event gifting begins with data. By harnessing registration details, attendee preferences, and behavioural insights, organisers can build a clearer picture of what participants will truly value. For example, data might reveal a strong interest in sustainability, leading to eco-friendly gift options, or highlight professional profiles that suggest premium tech accessories as a better fit.
Integrating these insights into gifting platforms enables organisers to segment audiences and offer curated choices, rather than handing out the same one-size-fits-all items.
QR Codes as the Bridge
One of the simplest but most effective enablers of personalised gifting is the QR code. Attendees receive a unique code in their welcome pack, badge, or app. Scanning it gives them access to a tailored catalogue of gift options, aligned with their profile data.
This not only ensures a more relevant and meaningful gift, but also reduces waste, as attendees choose what they actually want. QR codes also allow organisers to track redemption rates and preferences, providing valuable post-event analytics for both marketing and procurement teams.
On-Demand Fulfilment for Seamless Logistics
Traditional event gifting often requires bulk purchasing, storage, and manual distribution, all of which add cost and complexity. On-demand fulfilment platforms eliminate these headaches by shipping gifts directly to attendees’ homes or offices after the event.
This approach enables greater customisation and scalability while cutting down on surplus stock. It also aligns with sustainability goals, as items are only produced and shipped when requested, reducing waste and carbon footprint. For hybrid or international events, on-demand fulfilment ensures every attendee has the same quality experience, regardless of location.
Strategic Benefits
Personalisation at scale enhances more than just the attendee experience. It strengthens brand perception, demonstrates thoughtfulness, and can even extend engagement post-event as gifts arrive after the conference. Meanwhile, organisers gain new data points to inform future event planning and supplier negotiations.
By combining data insights, QR codes, and on-demand fulfilment, event organisers can deliver gifts that are not only memorable but also meaningful, practical, and sustainable.
5 Steps To Personalising Event Gifting at Scale
- Capture the Right Data
Go beyond names and email addresses. Collect preference data during registration (e.g. sustainability interests, dietary choices, tech vs lifestyle products) to build a richer attendee profile. - Segment Your Audience
Group attendees based on shared preferences or professional profiles. This enables curated gift options tailored to different cohorts, rather than a generic one-size-fits-all approach. - Deploy Smart QR Codes
Assign unique QR codes to each attendee via badges, apps, or emails. Codes unlock a personalised gift catalogue aligned with their segment or individual data. - Use On-Demand Fulfilment
Partner with fulfilment providers who can print, pack, and ship gifts after the event. This removes storage headaches, reduces waste, and ensures global attendees receive the same quality experience. - Analyse and Optimise
Track redemption rates, gift selections, and delivery feedback. Feed these insights into future event planning to refine gift options, improve attendee satisfaction, and strengthen supplier negotiations.
Are you searching for Gifting solutions for your events? The Event Organisers Summit can help!
Photo by Brett Jordan on Unsplash
