Corporate gifting has long been a fixture of conferences, exhibitions, and hospitality programmes. Yet in 2025, the humble event giveaway is under new scrutiny. With organisations facing increased pressure to demonstrate progress on their CSR and ESG commitments, gifting strategies are being reimagined to reduce waste, cut carbon, and reflect corporate values...
Once, a delegate bag might have been stuffed with plastic pens, flyers, and branded trinkets. Today, those items risk damaging both reputation and credibility. Attendees are more environmentally conscious than ever, and brands are recognising that unsustainable giveaways send the wrong message. Instead, event managers are embedding sustainability criteria directly into their procurement processes.
Materials and Design
The first step is choosing gifts that are designed for longevity and manufactured from sustainable or recycled materials. Popular options include bamboo stationery, reusable drinkware, organic cotton totes, and recycled tech accessories. Products made from ocean plastics or upcycled fabrics not only reduce environmental impact but also tell a powerful story that resonates with recipients.
Packaging is equally important. More organisers are insisting on minimal, recyclable, or compostable packaging, with suppliers expected to demonstrate credible eco-certifications.
Local and Ethical Sourcing
Event gifting is also being aligned with local sourcing strategies to reduce transportation emissions and support regional economies. Whether it’s locally made food hampers, artisan products, or partnerships with UK-based social enterprises, these gifts add authenticity while lowering environmental impact.
For global events, many organisers are using local fulfilment partners in key regions to avoid unnecessary shipping, ensuring international delegates receive sustainable, locally sourced items.
Digital and Experience-Based Alternatives
Another trend is the rise of digital gifting platforms. Delegates can choose from curated eco-friendly products, donate to a sustainability cause, or redeem an experience, eliminating unwanted items and empowering recipients to select something meaningful. Not only does this cut down waste, but it also creates a more personalised, memorable interaction.
Measuring Impact
Forward-thinking event managers are also tracking the impact of sustainable gifting. Metrics such as CO₂ saved, plastic diverted from landfill, or funds donated to green charities can be built into post-event reporting, aligning gifting strategies with broader ESG disclosures.
A Strategic Shift
Ultimately, sustainable gifting is about aligning every aspect of the event experience with organisational values. The challenge is clear: deliver gifts that inspire, delight, and add value, while demonstrating a tangible commitment to environmental responsibility.
In 2025, the greenest gift of all may be the message it sends about your brand’s priorities.
Are you searching for Gifting solutions for your events? The Event Organisers Summit can help!
Photo by enkuu smile on Unsplash
