Cultural destination Outernet London has partnered with Legends Global for venue management services, including operations, programming, premium sales, partnerships and food & beverage.
The partnership includes the 2,000-capacity HERE, the largest venue to be built in central London since the 1940s and the grassroots venue The Lower Third.
As well as the venues, Outernet boasts the most advanced screens in the world and comprises the flagship The Now Building with four-storey high floor-to-ceiling wraparound screens spanning 23,000 sq. feet. It is joined by Now Trending offering a more intimate digital canvas and numerous smaller pop-up spaces all with world-class screen technology.
Legends Global has a global network which encompasses more than 450 venues worldwide, hosting 20,000 events and entertainment events, entertaining over 165 million guests annually across sports, music, entertainment, attractions, conventions and leisure. Outernet joins the company’s network in the capital which includes Olympia London, Wembley Arena and Emirates Stadium.
Together, Outernet London and Legends Global says they are joining forces to deliver operational excellence to Outernet’s unique spaces, offering a guest experience which is exceptional at every moment. With a dedicated in-house programming team, Legends Global will offer support to Outernet, aiming to expand its musical offering even further and establishing a running program of diverse, must-see content.
Legends Global’s dedicated sponsorship and partnership team will work with Outernet to unlock increased opportunities for brands to reach the huge Outernet audience which currently stands at over 80 million visitors per year as well as a social and earnt media reach of 1.5 billion. The agreement also includes premium sales strategy – and transforming the food and beverage offering for fans at every level.
Philip O’Ferrall, CEO Outernet, said: “The power of this partnership and the track record of Legends Global is unparalleled. As we go into the New Year and beyond, this is another huge leap forward for Outernet. We are only three years in, we are the most visited cultural attraction in the UK and, now with Legends as our partner, there is even greater opportunity to have real, lasting impact with brands and customers further enhancing data-led and highly interactive experiences.”
Chris Bray, President Europe at Legends Global, said: “Outernet is forward-looking, brimming with innovation and full of opportunity. It provides a customer experience that is completely unique, bringing together the vast musical heritage of its surrounding area with new, cutting-edge technology – all in the heart of central London. At Legends Global, we proudly work with the world’s greatest venues, and this is no exception. The future is bright for Outernet and we’re incredibly pleased to be able to add value and be a part of the journey.”
