Tiffany Markman, Trainer – TMWT

“Truly Creative Events Need Your Best Ideas”

If we want event experiences to stick in attendees’ minds, they must be specific, detailed and unexpected. But it often feels like we’ve already thought of everything. An idea generation process for event concepts doesn’t seem sexy at first. Where’s the magic? The lightning strike? But it is. Find out why and, more importantly, how.

• Encounter Tiffany Markman’s Micro-Focus Methodology for creative ideation
• Recognise (and try) out the 3 steps that work best for the pros
• Get comfortable with the “boring” elements of the creative process
• Access the core questions under-pinning creative events that deliver
• Know where the creative magic sits – and how to find it, every time

Andrius Remeikis, VP Growth – Eventsforce

“Top Questions to Ask Your Event-Tech Vendor”

For teams utilising new technology, great service is critical – after all, it can make the difference between ‘winging it’ and optimizing your carefully-chosen investment. So, when you’re choosing new technology, make sure all those marketing promises are based on fact and not just hot air. Here’s how to choose the right technology partner for you.

• The top questions you need to ask any event tech provider
• How to differentiate the real facts from the marketing hype
• How to make sure tech suppliers value your events as much as you do
• What should happen after go-live