Experience is the Brand: Why events are your most powerful marketing tool
In today’s saturated market, people don’t just want to hear about your brand – they want to feel it. That’s why live events are no longer just part of the marketing mix, they’re often the most powerful brand expression you have. At Branchout Productions, we’ve seen how the right experience can drive emotional connection, shape perception, spark long-term loyalty and […]
DOWNLOAD: The Event Revolution – How AI, Biometrics and Human Connection Are Reshaping Tomorrow’s Gatherings
If an agency has spent 50 years helping organisations connect with their audiences, what can it tell us about the future of events? Backed by 50 years of experience in delivering events that shape industries, Live Group’s latest annual report has called many of the shifts now defining 2025. From AI-driven personalisation to biometric innovation and what […]
WEBINAR: The Challenges Event Professionals are Facing Right Now
Your event problems. Solved – live. The Event Clinic is a monthly session dedicated to bringing event professionals together to share, vent, and get practical, bespoke advice from subject experts By Bruce Rose, Head of Strategy at Live Group Event planning today is full of complex hurdles, and they’re often completely unprecedented. After working with hundreds of […]
EVENT MANAGEMENT MONTH: Choosing the right 360° event management partner for your projects
With so many vendors promising end-to-end event management solutions, selecting the right partner can be overwhelming. For corporate events profs, choosing a 360° platform is about finding a long-term partner that aligns with your organisation’s complexity, growth goals, and compliance needs… First, evaluate integration capabilities. Your chosen platform must connect with existing CRM, marketing automation, […]
EVENT MANAGEMENT MONTH: Scaling events with confidence using 360 degree solutions
As corporate events evolve in both scale and sophistication, many event professionals are turning to 360° event management platforms to ensure execution, especially across global markets. These integrated solutions offer not just logistical efficiency, but also the confidence that events meet regional compliance requirements while delivering consistent, high-quality experiences worldwide… One of the key drivers […]
The Challenges Event Professionals are Facing Right Now
By Bruce Rose, Head of Strategy at Live Group Your event problems. Solved – live. The Event Clinic is a monthly session dedicated to bringing event professionals together to share, vent, and get practical, bespoke advice from subject experts Event planning today is full of complex hurdles, and they’re often completely unprecedented. After working with hundreds of […]
INDUSTRY SPOTLIGHT: Transform smaller events with expert AV
When it comes to smaller, exclusive events, flawless AV is the difference between simply good and truly exceptional. At Branchout Productions, immersive, large-scale experiences are what we’re known for — but we equally thrive on intimate gatherings where every detail matters. From VIP launches to internal conferences of under 100 guests, we bring technical precision, creative […]
August 2025 is Event Management solutions Month on Event Organisers Briefing: Here’s how to get involved!
Each month on Event Organisers Briefing we’re shining the spotlight on a different part of the events market – and in August we’ll be focussing on Event Management solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help events industry buyers find the best products and services available today. So, if you’re an Event Management specialist and […]
INDUSTRY SPOTLIGHT: Evessio – Software for awards and conferences
Evessio’s end-to-end solution enables organisers to manage awards and conferences within a single platform. Each software package includes a fully branded, sophisticated event website and an intuitive content management system. The platform offers awards organisers a seamlessly integrated solution that encompasses nominations, secure judging, guest bookings, and comprehensive revenue and interaction data. Evessio Conferences provides […]
INDUSTRY SPOTLIGHT: Revolutionising event management with Just Attend
For too long, the event industry has struggled with fragmented technology solutions. Event organisers like you have had to juggle multiple platforms for ticketing, content management, agenda scheduling, exhibitor lead generation and attendee engagement. We knew there had to be a better way, so we built one. When we started planning our own events, we […]