GIFTING MONTH: How to use data and tech to deliver tailored event gifts at scale
We know event organisers are often under pressure to deliver gifts that feel personal, relevant, and memorable, without creating logistical complexity or excessive costs. The solution lies in leveraging data, QR codes, and on-demand fulfilment platforms to provide personalised event gifts at scale… The Data-Driven Gift Experience Event gifting begins with data. By harnessing registration […]
GIFTING MONTH: Meeting CSR and ESG goals through eco-friendly event giveaways
Corporate gifting has long been a fixture of conferences, exhibitions, and hospitality programmes. Yet in 2025, the humble event giveaway is under new scrutiny. With organisations facing increased pressure to demonstrate progress on their CSR and ESG commitments, gifting strategies are being reimagined to reduce waste, cut carbon, and reflect corporate values… Once, a delegate […]
GIFTING & MERCH MONTH: Understanding your objectives to maximise ROI
Gifting and promotional merchandise can significantly enhance the impact and memorability of corporate events. For UK event managers, selecting the right suppliers is essential to ensure successful outcomes. Here are the key considerations among delegates at the Event Organisers Summit… Understanding Your Event’s Objectives Key Considerations for Supplier Selection Common Mistakes to Avoid Top Tips for Successful Gifting […]
GIFTING & MERCH MONTH: Increase event engagement with a marketing-led strategy
Gifting and promotional merchandise can be powerful tools for corporate event organisers to increase attendee engagement, strengthen brand loyalty, and drive future business. Here are some effective strategies, as successfully deployed by delegates attending the Event Organisers Summit… 1. Align Gifts with Event Themes and Objectives: 2. Personalise Gifts: 3. Utilise Gifting as a Marketing Tool: 4. Consider the Practicality and Value […]
Choosing Corporate Gifts for your Event: A guide to making thoughtful choices
Corporate gifts are a tangible reflection of your company or event’s brand and values. They’re more than just items; they’re a message to delegates, clients, partners, and employees, demonstrating your appreciation and fostering strong business relationships. However, the process of selecting the right gift can be overwhelming. Here’s a guide to help you navigate the […]