Event marketers urged to prove trust impact as measurement gap threatens future investment
Event marketers are increasingly confident that in-person experiences are helping to build audience trust, but many are failing to measure that impact effectively, potentially putting future budgets and stakeholder support at risk. That is according to new research commissioned by event technology provider Cvent, which found that 96% of event marketers believe their current activities […]
WhatsApp is the secret weapon your event strategy needs
By Helen Nurse (pictured, above), Founder of Capture 1 With more than a million events and conferences held in the UK every year, event organisers face mounting pressure to deliver standout experiences. In a saturated market, making an impact takes more than compelling speakers or impressive venues – it requires a smarter approach to communication. […]
GIFTING & MERCH MONTH: Increase event engagement with a marketing-led strategy
Gifting and promotional merchandise can be powerful tools for corporate event organisers to increase attendee engagement, strengthen brand loyalty, and drive future business. Here are some effective strategies, as successfully deployed by delegates attending the Event Organisers Summit… 1. Align Gifts with Event Themes and Objectives: 2. Personalise Gifts: 3. Utilise Gifting as a Marketing Tool: 4. Consider the Practicality and Value […]