Church House Westminster to scrap exhibition merch and donate savings to charity in ESG push
Church House Westminster has announced a new ESG initiative for 2026 that will see the London venue eliminate all gifts and branded merchandise at exhibitions and redirect 100% of the savings to a local charity. The Grade II listed Westminster venue spent approximately £6,000 on merchandising in 2025. Under the new commitment, that budget will […]
GIFTING & MERCH MONTH: Understanding your objectives to maximise ROI
Gifting and promotional merchandise can significantly enhance the impact and memorability of corporate events. For UK event managers, selecting the right suppliers is essential to ensure successful outcomes. Here are the key considerations among delegates at the Event Organisers Summit… Understanding Your Event’s Objectives Key Considerations for Supplier Selection Common Mistakes to Avoid Top Tips for Successful Gifting […]
GIFTING & MERCH MONTH: Increase event engagement with a marketing-led strategy
Gifting and promotional merchandise can be powerful tools for corporate event organisers to increase attendee engagement, strengthen brand loyalty, and drive future business. Here are some effective strategies, as successfully deployed by delegates attending the Event Organisers Summit… 1. Align Gifts with Event Themes and Objectives: 2. Personalise Gifts: 3. Utilise Gifting as a Marketing Tool: 4. Consider the Practicality and Value […]