A UKEVENTS report, compiled by Great Potential Consultancy, estimates the UK’s event industry generating £61.653 billion in 2023, which it says affirms the sector’s resilience following the challenges of the COVID-19 pandemic.
Key findings from the report include:
- Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6 billion.
- Leisure and outdoor events including music festivals, sporting events, and cultural festivals, contributing £28.053 billion.
- A shift in employment dynamics, with more freelance roles and stabilising salaries after the pandemic-induced demand for talent.
Additionally, the report points to the industry’s growing focus on sustainability and technological innovation. With an increasing emphasis on carbon neutrality and integrating new technologies like AI, the UK is positioning itself to remain competitive in the global events landscape.
The report says the UK is poised to continue its trajectory of growth, with business events, exhibitions, music festivals, and sporting events leading the way.
Chris Skeith OBE, Chair of UKEVENTS, said: “The UK events industry has faced unprecedented challenges over the past few years, but what’s clear from this report is that we’ve not only recovered but are driving forward a growth agenda that will see our sector flourish in the years to come.
“The resilience, adaptability, and innovation within our industry are second to none, and I’d like to extend my thanks to all those involved in putting this report together. Their efforts provide a strong case to share with the UK Government as we advocate for the continued recognition and support of this vital sector.”
