With World Cup mania now over, there are plenty of other big events flying well under the radar in the coming months. We spoke to the hospitality asset finance experts at Anglo Scottish Finance to find out how UK hospitality businesses can make the most of the rest of summer…
International Beer Day (7 August)
For pubs, restaurants and anywhere that serves refreshments, this one should be a no-brainer. The world’s most popular alcoholic drink is celebrated every year on the first Friday of August (prime time for hospitality businesses), giving you a ready-made excuse to bring punters through the doors.
Campaign marketing around ‘giving the gift of beer’ – i.e. buying your friends a drink – will be well-received, as will any novelty or limited-time beers that can only be purchased around International Beer Day.
In the spirit of the holiday, it’s recommended that people step outside of their comfort zone and try something new – so check with suppliers if they have any ‘exotic’ brews for a short-term beer day promotion.
Pride Parties
Pride is big business – and with pride events slated to take place up and down the country this summer, it’s a great opportunity for your business to take advantage of the additional footfall in your town or city.
The Pink Economy in the UK is huge, so this is your business’ chance to support a worthy cause while enjoying some additional promotion.
To be successful in harnessing Pride for business benefits, it’s important to create something genuine, with a legitimate connection to the local community. Charity or community elements are likely to be important.
A-Level Results Day (13 August)
An estimated 250,000 students will be collecting their grades across England, Wales and Northern Ireland on Thursday 13 August. For many, it’ll be the biggest moment of their lives, deciding their university future and the years to come.
For your business, that means a chance to capitalise with promotions targeted at students and their proud families. Parents across the country will be hoping to take their child out for a celebratory meal, while the nation’s 18-year-olds will be partying long into the night.
Encourage students to show their results in exchange for a free drink or side dish. Maybe even a full meal, when full-paying adults are present – this is a great way to boost the number of people through the doors.
Perseid Meteor Shower (July/August)
Want something a little more outside of the box? The Perseid Meteor Shower is something that most hospitality businesses are likely to overlook, but it’s a great way for hotels, overnight stays and rural inns to target couples.
The meteor shower will be active from 17 July to 24 August, but 11-14 August will be the peak. If your business has a rooftop space away from light pollution, why not allow couples to book a romantic night under the stars? The shower can be seen easily with the human eye, so there’s no need to invest in telescopes or any other expensive gear.
If you’re struggling for inspiration this summer, here it is – your way to boost revenue and transform your business over the summer months.
Photo by Aranxa Esteve on Unsplash
