The Eastside Rooms in Birmingham has expanded the practical support available to event organisers looking to create more neuroinclusive experiences for delegates.
The venue has brought together staff training, advance information, sensory-considerate spaces and flexible planning measures designed to address neuroinclusion throughout the delegate journey, from initial event planning and pre-arrival communications through to participation and post-event feedback.
The initiative builds on The Eastside Rooms becoming the first UK venue to achieve Gold Neuroinclusive Venue Accreditation from Welcome Brain Consulting in 2025.
Organisers can discuss the requirements of delegates, speakers and event teams with the venue at an early stage, alongside accessing checklists, suggested attendee communications and neuroinclusion FAQs.
Pre-arrival resources include visual travel guidance, an interactive floor plan and virtual venue tour, helping delegates familiarise themselves with their journey and surroundings before attending.
On-site considerations can include flexible seating, easier access to exits, quieter areas and lower-sensory routes, alongside adjustments to lighting, sound, signage, registration queues and breaks.
The venue has also made its Wellness Room permanent following positive feedback when the concept was introduced at the 2025 ABPCO Festival of Learning. The space provides relaxed seating, adjustable lighting, noise-cancelling headphones and activities including cards and colouring.
Staff across marketing, sales, operations, HR and reservations undertook further neuroinclusivity training in May 2026, covering potential barriers within event environments and how employees can recognise distress and offer appropriate support.
Tanita Gill, Marketing Manager at The Eastside Rooms, said neuroinclusion becomes meaningful when it influences “the ordinary details of an event”, including advance information, seating choice, access to quiet spaces and how requests for assistance are handled.
The venue argues that creating more neuroinclusive events need not involve major changes. Clearer instructions, well-signposted quiet spaces, seating choice and small scheduling adjustments can all help make events more comfortable and accessible.
The Eastside Rooms is encouraging planners to raise neuroinclusion early in the event design process, allowing appropriate measures to be incorporated from the outset.
