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EVENT APPS MONTH: How to choose the best solution for your events

With a plethora of event app solution providers vying for your attention, choosing the right one can feel overwhelming. Fear not! Here are some top tips to help you navigate the app stream and find the perfect partner for your next event…

Understanding Your Needs

  • Event Type & Scale: Consider the nature of your event (conference, trade show, festival) and its size. Needs differ—a small networking event might require a simpler app compared to a large conference with complex scheduling and attendee interaction needs.
  • Key Features: Pinpoint the functionalities crucial for your event. Do you need features like speaker bios,networking tools, gamification elements, or push notifications? Prioritise features based on your specific goals.
  • Budget Considerations: Event app pricing varies depending on features and event size. Set a realistic budget and be upfront about it with potential providers.

Evaluating Providers

  • Track Record & Client Reviews: Research the provider’s experience in your event sector and their past client testimonials. Look for providers with a proven track record of delivering successful event apps.
  • Platform Capabilities: Evaluate the user interface (UI) and user experience (UX) of the provider’s app platform.Ensure it’s intuitive, visually appealing, and functions seamlessly across various devices.
  • Customization Options: Does the provider offer enough customization to ensure your app reflects your event branding and messaging? Branding options and content management capabilities are crucial.

The Importance of Communication & Support

  • Clear Communication: Choose a provider who listens intently to your requirements and offers clear communication throughout the development process.
  • Technical Support: Enquire about the level of technical support offered before, during, and after the event. Prompt and efficient support is essential for a smooth event experience.
  • Training & Onboarding: Will the provider offer training for your team on how to manage the app’s content and functionalities? Clear onboarding ensures you can maximize the app’s potential.

Popular Event App Platforms

Knowing the market landscape is helpful. While not an exhaustive list, here are some popular event app platforms in the UK:

  • Bizzabo: A comprehensive platform known for its strong engagement features and customization options.
  • Eventbrite: A user-friendly platform with built-in ticketing and registration functionalities.
  • Cvent Attendee Hub: Ideal for larger events requiring complex attendee management and data analytics.
  • Whova: A popular choice for conferences and events with a focus on networking and attendee interaction.
  • EventMobi: A well-established platform offering a broad range of features and integrations with other event management tools.

A Well-Chosen App: The Key to Event Success

By following these tips and researching the popular event app platforms, you can make an informed decision and find the perfect provider for your next event. Remember, a well-chosen event app can significantly enhance attendee engagement,streamline logistical processes, and ultimately contribute to a successful and memorable event experience. So, invest some time in the selection process, and watch your event app become a powerful tool for connecting with your audience and ensuring your event runs smoothly.

Are you looking for Event App solutions for your organisation? The Event Organisers Summit can help!

Photo by Austin Distel on Unsplash

AUTHOR

Stuart O'Brien

All stories by: Stuart O'Brien

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