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STREAMLINING REGISTRATION: How events have zeroed in on convenience and data

The past ten years have witnessed a revolution in how attendees register for corporate events. A new era of streamlined online registration solutions reigns supreme, offering a host of benefits for both event organisers and participants. Let’s delve into this exciting decade of transformation

A Shift to Digital Convenience:

The past decade has seen a surge in the adoption of online event registration platforms. These user-friendly solutions offer a seamless experience for attendees, allowing them to register for events quickly and easily from any device. No more printing out forms or faxing them back – everything is handled electronically, saving time and paper wastage.

Enhanced Data Capture and Management:

Online registration platforms have empowered event managers to capture richer data about attendees. From basic contact information to dietary restrictions and accessibility needs, this data allows for personalised communication and ensures attendees have a comfortable and inclusive event experience. Additionally, the ability to segment attendee data facilitates targeted marketing campaigns and post-event engagement.

Streamlined Registration Workflow:

Gone are the days of manually sifting through paper forms or battling with cumbersome spreadsheets. Online registration solutions automate the entire process, from capturing registrations to generating attendee lists and sending confirmation emails. This frees up valuable time for event managers, allowing them to focus on other crucial aspects of event planning.

Increased Security and Compliance:

Data security is paramount, especially for events handling sensitive information. Modern online registration solutions prioritize industry-standard data security protocols and encryption to safeguard attendee information. Additionally, these platforms often adhere to data protection regulations like GDPR, ensuring compliance for event organisers.

The Rise of Mobile-Friendly Registration:

The rise of smartphones has transformed how attendees access information and interact with events. Today’s online registration solutions are mobile-responsive, allowing for seamless registration on the go. This caters to the increasingly mobile-first world we live in and enhances the overall attendee experience.

Personalisation and Engagement:

Modern online registration platforms go beyond simply collecting attendee information. Features like customisable registration forms, pre-event surveys, and interactive attendee portals allow for a more personalised experience. Attendees can easily update their registration information, access event schedules, and even connect with other attendees before the event, fostering a sense of community and engagement.

The Future of Event Registration:

The future of corporate event registration promises continued evolution, with exciting possibilities just on the horizon.Expect to see further integration with artificial intelligence (AI) for streamlined data analysis and audience segmentation.Additionally, the rise of virtual and hybrid events might necessitate advanced registration solutions catering to diverse attendee needs. Ultimately, the focus remains on creating a user-friendly, engaging, and data-driven registration experience that benefits both event managers and attendees in the UK.

Find the event registration solutions you need and more at the Event Organisers Summit!

Photo by Andrei Stratu on Unsplash


Stuart O'Brien

All stories by: Stuart O'Brien