Centre Parcs
QEII Centre

University of Northampton seeks new insights into event management

The Power of Events, led by Claire Drakeley of the University of Northampton, has deployed a pilot research project through the recently launched Events Industry Insight App with the objective of gaining insights into the decision-making processes that take place as part of event management.

The pilot research project will unfold fortnightly until mid-July. Each deployment will take less than five minutes to complete, providing industry professionals with an accessible opportunity to contribute to cutting-edge research.

Users of the Events Industry Insight App will receive timely notifications, alerting them to the availability of the research on their app. To receive these alerts all users must ensure their notifications are switched on and the app is up to date.

The research seeks to address the challenging issue of ad-hoc and subjective decision-making processes prevalent within the event management sphere. Often relying on intuition, decision-making during live event operations poses significant challenges and risks, encompassing safety, financial, reputational, and operational ramifications.

Recognising the imperative for transparent, robust decision-making, particularly in crisis situations, this ambitious research aims to illuminate and refine the on-site capabilities within the events industry. Through meticulous analysis and insightful inquiry supported by The Power of Events and The Events Industry Insight App, the research aims to foster a culture of mitigating risks and enhancing the likelihood of successful outcomes.

This research is made possible by the Events Industry Insight App, the first digital app tool available for all commissioners of research in the UK Events Industry. It has already received over 1000+ registrations from individuals and organisations and is accessible to all industry professionals as a free download. The app serves as a conduit for knowledge exchange, collaboration and research dissemination across all seven sectors of the UK Events Industry.

As the research unfolds, all industry stakeholders are encouraged to download and register on the Events Industry Insight App to stay informed and engaged. Additionally, those interested in commissioning their own research projects are invited to reach out to hello@thepowerofevents.org to explore collaborative opportunities.

To get involved in the Events Industry Insight App, download from the Google Play or Apple App Store and register today.


Stuart O'Brien

All stories by: Stuart O'Brien