Audiovisual (AV) technology has always been the cornerstone of immersive corporate event experiences. As we look to the future, several emerging AV technologies are poised to transform these experiences even further. Over the next five years, we can expect advancements that will not only enhance engagement, but also redefine how we interact within the space of corporate events. Here’s what’s coming over the horizon…
1. Augmented Reality (AR) and Virtual Reality (VR): Yes, we may have heard it all before, but AR and VR are still expected to move from the fringes to the forefront of corporate events. These technologies can transport attendees to different worlds or overlay digital information onto the physical space around them, making for compelling presentations and demonstrations. Imagine a product launch where the product can be examined in 3D space by each attendee through AR glasses or a virtual trade show where participants navigate booths as avatars in a fully digital environment.
2. 3D Projection Mapping: This technology uses specialised software to map video content onto three-dimensional objects. Projection mapping can turn ordinary event spaces and stages into dynamic backdrops, creating an engaging visual experience that resonates with the audience. The next five years could see this technology becoming more accessible and commonplace, transforming even the simplest venues into extraordinary settings.
3. High-Resolution LED Walls: As resolutions continue to increase and costs decrease, expansive LED walls will likely replace traditional projection screens. These walls offer brighter, more vibrant visuals and can be assembled in various shapes and sizes, providing flexibility to event designers.
4. Holographic Displays: The use of holography in events is set to become a game-changer, offering a three-dimensional presentation without the need for glasses. Holograms could be used to beam in speakers from remote locations or to showcase products in a mesmerising way that engages the audience in a shared experience.
5. Immersive Sound Systems: Spatial audio systems that provide 360-degree sound are becoming more sophisticated. Such systems can direct sound precisely, making it possible for different areas of an event space to hear different things without interference, or for every seat in a large venue to have the same audio experience.
6. Interactive Surfaces: Touchscreens are nothing new, but surfaces that can respond to gestures without direct contact might soon be a staple at events. These could be used for interactive agendas, live polling, or dynamic infographics that respond to attendees’ movements and interest.
7. Livestreaming and Broadcasting Enhancements: High-quality livestreaming will become standard for events, extending their reach globally. Innovations in camera technology and broadcasting will enable remote attendees to have a more interactive and engaging experience, feeling almost as if they’re present in the room.
8. AI Integration: The use of artificial intelligence for personalised content delivery during events will enhance the attendee experience. AI could analyze attendee data in real-time to adjust lighting, sound, and content for a personalised experience.
9. Wearable Technology: Beyond smartwatches and fitness trackers, future corporate events may include more advanced wearables that can enhance participant interaction, provide real-time feedback to speakers, and even adjust event environments according to the collective mood and engagement levels.
10. Green Technology: With an increased focus on sustainability, we can expect the development and integration of eco-friendly AV solutions that consume less power and use renewable energy sources.
The next five years will undoubtedly see a greater blending of physical and digital experiences in corporate events. AV technologies will not only create more immersive and engaging experiences but also provide scalable solutions that can adapt to the ever-evolving landscape of corporate needs and global events.
Photo by Bram Van Oost on Unsplash
