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ENTERTAINMENT MONTH: Finding the right partner can make or break an event – Here’s how to get it right

Selecting the right entertainment solutions partner is pivotal to the success of any event. The choice of entertainment can significantly influence the overall attendee experience, leaving a lasting impression and reinforcing the organisation’s reputation. Here’s a structured approach corporate event organisers can adopt to ensure they partner with the ideal entertainment solutions provider for their organisation’s projects...

Define the Event Objectives and Audience: The initial step in choosing an entertainment solutions partner is to clearly define the objectives of the event and understand the audience’s demographics and preferences. Whether the aim is to motivate staff, entertain clients, or celebrate achievements, the event’s purpose and the audience’s expectations will guide the selection of an appropriate entertainment partner.

Conduct Thorough Research: With the objectives and audience in mind, begin researching potential entertainment solutions partners. This can involve seeking recommendations from industry peers, searching online directories, and reviewing social media and professional networking sites. Look for companies with experience in corporate events similar to yours and a portfolio that aligns with your event’s theme and audience.

Evaluate Their Reputation and Reliability: Reputation and reliability are paramount when selecting an entertainment solutions partner. Read reviews, ask for client testimonials, and check for any industry awards or recognitions. It’s also wise to assess their professionalism and responsiveness during initial communications, as these are good indicators of their reliability and customer service quality.

Assess Their Range of Services: The ideal entertainment solutions partner should offer a wide range of services that cater to your specific needs. This includes not just the provision of entertainers or acts but also sound and lighting, staging, and any additional logistical support required. A partner that can offer a comprehensive package will simplify the planning process and ensure a cohesive event experience.

Discuss Customisation and Flexibility: Corporate events often require a tailored approach to entertainment to truly resonate with attendees and reflect the organisation’s brand. Discuss with potential partners their ability to customise services and their flexibility to adapt to any changes or specific requests. This adaptability is crucial for creating a unique and memorable event.

Review Cost and Value: While budget considerations are important, it’s essential to balance cost with value. A cheaper option may not always provide the quality or professionalism required for a corporate event. Evaluate what each partner offers in terms of experience, reliability, range of services, and ability to deliver a memorable event experience. Sometimes, investing a little more can significantly enhance the event’s success.

Request Proposals and Conduct Interviews: Once you have shortlisted potential partners, request detailed proposals outlining how they would meet your event’s needs, including cost estimates. Conduct interviews or meetings to discuss these proposals in depth, paying attention to their understanding of your objectives and their creative ideas for your event.

In conclusion, identifying the right entertainment solutions partner for corporate events in the UK requires a systematic approach that includes defining event objectives, conducting thorough research, evaluating reputation and services, discussing customisation, reviewing cost versus value, and carefully considering proposals. By following these steps, corporate event organisers can ensure they select a partner that contributes to the success and memorability of their events.

Are you looking for Event Entertainment solutions? The Event Organisers Summit can help!

Photo by Fidel Fernando on Unsplash


Stuart O'Brien

All stories by: Stuart O'Brien