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EVENT APPS MONTH: From Paper Trails to Pocket Power: How apps are transforming delegate experiences

The era of paper registration forms and overflowing delegate folders is fading fast. Mobile apps have transformed the delegate experience, streamlining processes, boosting engagement, and offering a wealth of information at attendees’ fingertips. Let’s explore how event mobile apps have evolved and what the future holds for event organisers,,,

Beyond Brochures and Lanyards: A Mobile Hub for Events

Modern event mobile apps offer a comprehensive toolkit for a seamless attendee experience:

  • Effortless Registration and Ticketing: Paperless registration and secure ticket storage within the app eliminate the need for physical forms and lanyards. Integration with digital wallets allows for easy access at the event.
  • Real-Time Information On-the-Go: Event schedules, speaker bios, venue maps, and exhibitor details are all accessible through the app, empowering delegates to navigate the event with ease. Push notifications keep them updated on last-minute changes and important announcements.
  • Interactive Features and Enhanced Networking: Event apps foster delegate interaction through features like in-app chat, messaging, and forum discussions. Live polls and Q&A sessions during presentations boost audience engagement, making events more dynamic.
  • Lead Generation and Data-Driven Insights: Integration with CRM systems allows exhibitors to capture leads electronically and track attendee interactions within the app. Event managers gain valuable data on delegate behaviour and preferences for future events.
  • Personalised Agendas and Content Curation: Mobile apps enable attendees to build customised schedules, bookmark interesting presentations, and access speaker materials electronically. This empowers them to tailor their event experience to their specific goals.

The Future of Event Mobile Apps: Personalisation and Tech Integration

The future of event mobile apps promises even greater functionality and a focus on personalisation:

  • AI-Powered Chatbots and Recommendations: Event apps will leverage Artificial Intelligence (AI) to incorporate chatbots that answer attendee questions, suggest relevant sessions, and personalise the event experience based on user preferences.
  • Gamification for Boosted Engagement: Gamification elements like points, badges, and leaderboards can be used to encourage participation in workshops, networking sessions, and polls. This fosters a more interactive and engaging environment.
  • Sustainability at the Forefront: Mobile apps will promote sustainability by eliminating paper handouts and printed materials. Features like digital badges and paperless registration will be commonplace.
  • Data Security and Privacy by Design: As event apps collect more data, robust security measures will be essential. Event managers will prioritise solutions that comply with data protection regulations and ensure attendee privacy.
  • Hybrid Events: Managing the Blend: Mobile apps will play a crucial role in managing hybrid events, where virtual and in-person attendees participate simultaneously. The app will facilitate interaction and ensure a cohesive experience for all audiences.

The Power of Mobile: Transforming Events

Event mobile apps have become a cornerstone for event managers in the UK. These versatile tools streamline registration, provide real-time information, and foster attendee engagement. As technology evolves, AI, gamification, and a focus on sustainability will shape the future of event management. By embracing these innovations, event managers can create personalised, tech-powered experiences that leave a lasting impression on all delegates. Remember, in today’s fast-paced world, event attendees expect a seamless and interactive experience. Event mobile apps offer event managers the tools to deliver just that, ensuring their events are not only well-organised but also engaging and memorable.

Are you looking for Event App solutions for your organisation? The Event Organisers Summit can help!

Photo by NordWood Themes on Unsplash


Stuart O'Brien

All stories by: Stuart O'Brien