In the world of event management, speakers are the stars of the show. They can elevate an event to new heights with their expertise, engagement, and captivating presence. But finding the right speaker can feel like navigating a complex maze. Here are some top tips for event managers to help you source the perfect speakers for your next conference or corporate event…
1. Define Your Needs & Audience:
Before embarking on your speaker search, clearly define your event’s objectives, theme, and target audience. What key message do you want to convey? Who are you trying to reach? Understanding these aspects will guide your speaker search and ensure you attract individuals who resonate with your audience and contribute meaningfully to your event’s goals.
2. Look Beyond the Obvious:
While established industry figures have undeniable appeal, don’t limit yourself to the most well-known names. Consider emerging voices, thought leaders from different backgrounds, or subject matter experts who haven’t yet reached mainstream recognition. This can bring fresh perspectives and spark engaging discussions at your event.
3. Leverage Your Network:
Tap into your existing network of colleagues, industry professionals, and past attendees. They may have valuable insights into potential speakers or can connect you with individuals who align with your event’s theme and tone. Additionally, consider industry associations, professional bodies, and academic institutions that might have connections to relevant speakers.
4. Utilise Online Resources:
The internet is a treasure trove of potential speakers. Look beyond Google searches and explore online speaker bureaus, event industry websites, and social media platforms like LinkedIn and Twitter. Utilise relevant hashtags and keywords to find speakers who actively engage in conversations surrounding your event’s topic.
5. Read Reviews and Watch Videos:
Once you’ve identified potential speakers, do your due diligence. Read online reviews, watch videos of their past presentations, and if possible, attend their live events to get a firsthand sense of their speaking style, audience engagement, and overall presentation quality.
6. Consider Diversity and Inclusion:
Strive to create a diverse and inclusive speaker lineup that reflects the wider community and industry you represent. Include speakers from various backgrounds, genders, and areas of expertise to foster a richer learning experience for your attendees.
7. Be Clear About Fees and Expectations:
Once you’ve shortlisted potential speakers, be upfront and transparent about fees, travel arrangements, and other logistical aspects. Clearly outline your expectations, including the desired presentation format, length, and any specific topics you’d like them to address.
8. Build Relationships and Communicate Effectively:
Maintain open communication with potential speakers throughout the entire process. Express your genuine interest in their expertise and highlight the value their participation brings to your event. Building a positive relationship can lead to a successful collaboration and even attract speakers who might initially be hesitant about speaking fees.
9. Be Prepared for Last-Minute Changes:
Despite meticulous planning, unforeseen circumstances can arise. Be prepared for potential changes, such as speaker cancellations or scheduling conflicts. Maintain a backup list of potential speakers and have contingency plans in place to ensure a smooth event experience.
10. Seek Feedback and Learn from Each Event:
After your event, gather feedback from attendees about the speakers. This valuable information can help you refine your speaker sourcing strategies for future events and ensure a continuous improvement in the overall quality and impact of your conferences and corporate gatherings.
By following these tips, event managers can navigate the speaker sourcing process with confidence, ultimately securing speakers who will captivate audiences, elevate your event, and leave a lasting impression.
Are you looking for speaker solutions for your events? The Event Organisers Summit can help!
Photo by Natasha Hall on Unsplash
